THRASIO

While working at Thrasio, one of the largest Amazon aggregators, our company ran like an agency, but all of our clients were the companies we had acquired. Subsequently, as an Amazon aggregator, all of our content was on Amazon: storefronts and full PDPs with titles, bullets, product descriptions, listing photos, and A+ content.

Some highlights of my work below include:

• Becoming one of the largest and most profitable consumer product companies in the Amazon ecosystem, I helped take Thrasio from a $1B valuation to a $3-5B valuation in just one year by being the sole copywriter on their largest account, ZOBER ($110+M rev).

• Increasing profits for Wise Owl Outfitters by 45% in just one year after implementing our new creative.

• Completely redesigned Sandy Leaf Farm’s gin maker’s kit and watched sales increase by 17% in 6 months after new creative went live.

• Bumped Paksh Novelty’s glass decanter set up to a #10 best seller in Amazon’s Decanter category after implementing our new creative.