TREX - DECKING COMPARISON
The Background: The comparison tool functioned well for what it was originally intended to do: compare Trex against wood. However it didn’t provide the opportunity to compare each of Trex’s unique decking lines next to each other, allowing the user to truly understand each difference between the decking lines, and why they were far superior to choosing wood as a building material.
The Problem: Most users were unfamiliar with Trex's Decking Comparison tool as it was virtually hidden on trex.com, most easily accessible through the global footer on the site. This was due to Trex rolling out the tool before it was fully ready, and not wanting to "blast" it out to all users. However, it never found a better placement on the site. Trex needed better visibility of the tool, and to better engage users so that they got what they needed out of it.
The Result: An elevated design and easily accessible placement with an eye on upselling Trex's premium decking lines. Since going live, Trex has reported an uptick of 215% of foot traffic and use.
See it for yourself, here! Both tablet and mobile versions of the experience can be provided at request.
DECKING COMPARISON
Explanation of Step 1: Here, users input deck dimensions. Once users choose a form of measurement, they will input their deck dimensions or choose a standard deck sizes. Depending on size, furniture, plants, and other accessories will auto-populate the light green deck to show what layouts may be accommodated on that size deck.