Main Line Health - Advanced Gynecology
The Project: Get local women, ages 18-40 (childbearing years), who have either been diagnosed with a chronic, but benign gynecological condition or are undiagnosed but experiencing pain and/or discomfort that is not currently being addressed to know that Main Line Health has an Advanced Gynecology Program.
The Ask: Inform target audience of MLH’s coordinated care and multidisciplinary teams that will take their health concerns seriously by validating their concerns and experiences across social media channels and display so that they can turn to MLH to get answers and a plan to treat their conditions and symptoms.
The Result: Powerful and critical information about one’s access to holistic healthcare via MLH through compelling social deliverables: social static in-feed (3 diagnosed-focused (endometriosis, fibroids, dysmenorrhea), 2 symptoms-focused (experiencing pelvic pain, debilitating periods), social carousels (diagnosed-focused, symptoms-focused), 2 education social stories, and display.
