UNIVERSITY OF VIRGINIA - SCHOOL OF NURSING
The Project: Get licensed nurses with associate’s degrees or nursing diplomas who either need to obtain their Bachelor’s in Nursing degree to continue employment or have leadership aspirations for a broader role in healthcare to know that UVA now offers a (2-year, hybrid format) RN to BSN program at Northern Virginia with the flexibility of time and finances that will enable professionals in the region to advance their career.
The Ask: Concept a creative toolkit in the form of tangible digital creative deliverables and messaging direction for UVA’s RN to BSN Degree Program under the umbrella of UVA | Northern Virginia’s branding to drive interest in (and applications for) this specific bachelor’s degree program.
The Result: Multiple beautiful and thoughtfully curated assets in a tangible digital creative toolkit targeting two unique audiences. Assets include in-feed carousels and images, Instagram and Facebook stories, display banners, and a downloadable program one-pager that have significantly increased request submissions and furthered program knowledge.
