UNIVERSITY OF VIRGINIA - SCHOOL OF ENGINEERING ACCELERATED MASTERS PROGRAM

 The Project: In early 2023, UVA wanted to begin driving enrollment to individual UVA schools, degrees and programs in the Northern VA footprint – first driving enrollment to the School of Engineering & Applied Sciences (SEAS) Accelerated Master’s Program (AMP) for the May 2023 cohort.

The Background: SEAS AMP is an intensive, one-year master’s program designed for working professionals who want to be both data-driven decision makers that drive innovation as well as learn the softer, business skills needed to be an effective leader in the technical space.

The Ask: Drive request for information submissions for the School of Engineering & Applied Sciences (SEAS) Accelerated Master’s Program (AMP) in UVA | Northern Virginia.

The Audience: Emerging technology leaders in Northern Virginia with a desire to drive innovation as well as the softer, business skills needed to be an effective leader in the technical space.

The Result: Multiple beautiful and thoughtfully curated assets in the social space including in-feed carousels and images, Instagram and Facebook stories, display banners, and a downloadable program one-pager that have significantly increased request submissions.